Tuesday, August 30, 2011

the Mobile Market continues to ramp up. Article: Sizing the Mobile Payments Market

Our take - The Momentum most certainly continues to build, part of a conversation with a client this morning over breakfast






Many companies are eager to enter the nascent mobile payments space, from retailers that are considering accepting such payments to carriers, credit card companies and other service providers that want to facilitate them—and take a cut. Researchers disagree on current levels of consumer spending, but converge on one key fact: the market is growing dramatically. Full Article

Monday, August 29, 2011

Department of Energy Joins with Manufacturers, Environmentalists to Announce New Efficiency Standards for Home Refrigerators

Good timing... after reviewing my latest report card off my "e monitor" our Energy Star Fridge is now the second highest user of power and I've just cleaned the coils! Which by-the-way cleaning them does make a difference. The coils are far better off not being wrapped in a fur blanket.
I also made a modification to the main intake of air utilizing reusable air filter material (it doesn't restrict the air flow) just as an experiment to see if kept the coils any cleaner, we'll see..


The article...


August 26, 2011

Today, the Department of Energy issued final energy efficiency standards for home refrigerators and freezers that will improve their efficiency by about 25% by 2014. These new standards, developed through a consensus process with manufacturers, consumer groups, and environmentalists, are expected to deliver more than $200 in electricity bill savings for the typical consumer over the lifetime of the refrigerator. Nationally, consumers are expected to save more than $21 billion on their energy bills through 2043 as a result of the standards announced today.
Full story

Red Tide report 8.26.11


Better late-than-never... had to enjoy the wave action!

East CoastKarenia brevis, the Florida red tide organism, was not detected in water samples collected this week in the Indian River Lagoon System (Brevard County).
 
Discolored water that has been reported in the Indian and Banana Rivers (Brevard County) for almost three months (first reported 05/13/2011) is from an ongoing bloom of a non-toxic alga.  Fish kills have recently co-occurred with this on-going algal bloom.
 
Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week inshore, alongshore and offshore of Okaloosa County.
 
Southwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore between Pinellas, Hillsborough, Manatee, Charlotte, Lee and Collier counties or offshore of Lee County.  One sample collected alongshore of Sarasota County contained background concentrations of K. brevis.
 
Discolored water that has been reported in Tampa Bay (first reported on July 22) is from an ongoing bloom of the dinoflagellate Pyrodinium bahamense, which has bloomed in this same area from late spring to late summer in past years.  Fish kills have recently co-occurred in the area of this bloom.

Wednesday, August 24, 2011

Two in Five Mobile Owners Use Internet on the Go

Our take.. We're certainly receiving more requests for Mobile campaigns and sites.
Some of our own fav apps being "LivingSocial", "Yelp" with AR and our "Starbuck" app of course!


...with NFC, now we're talking (no pun intended)!




via emarketer... A new eMarketer forecast projects nearly 50% growth in US smartphone users this year, along with almost 25% growth in mobile internet usage. By the end of 2011, nearly 100 million Americans will be hitting up the web via mobile each month.Full Article

Tuesday, August 23, 2011

Change in Facebook User Behavior

Facebook is still growing its worldwide user base, but in the US and other advanced countries, growth has tapered and user habits are shifting. Similar changes are under way for other social media. Could less user activity be a boon for marketers?Full Article

Monday, August 22, 2011

Red Tide report 8.19.11

Amazingly despite the amount of rain we've had the water clarity is still relatively good...

Here's the most recent report...


East CoastKarenia brevis, the Florida red tide organism, was not detected in water samples collected this week in the Indian River Lagoon System (Brevard County) or alongshore and offshore of Martin and Broward counties.
 
Discolored water that has been reported in the Indian and Banana Rivers (Brevard County) for almost three months (first reported 05/13/2011) is from an ongoing bloom of a non-toxic alga.  Fish kills have recently co-occurred with this on-going algal bloom.
 
Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Dixie and Levy counties or offshore of Levy and Hernando counties.
 
Southwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore between Pinellas and Collier counties or offshore of Pinellas and Lee counties

Most Who Read Tweets Also Write Them


Twitter is still far from a mass medium, but with a solid base of US users the service is showing greater stickiness and maturity than it has in the past. Research suggests that rather than "Twitter quitters," the site now boasts an active and engaged audience. Full Article

Why I do what I do...

After an early AM surf session, in glassy minimal surf and clear water I came back to my deluge of emails and came upon this link which kinda explains why I'm so passionate about saving my playground and constantly adjusting the course of our businesses to help achieve those goals. The quote goes....


An old man walked up a shore littered with thousands of starfish, beached and dying after a storm.
A young man was picking them up and flinging them back into the ocean.
“Why do you bother?” the old man scoffed, “You’re not saving enough to make a difference.”
The young man picked up another starfish and sent it spinning back to the water.
“Made a difference to that one.” he said

I think that sums us up... I been asked on numerous occasions how our business divisions interelate and without giving the whole game away I guess an explanation is due so our clientele new and old get a better understanding of "how we tick" and why... good blogging fodder me thinks.

Saturday, August 20, 2011

Online Coupons Boast High Redemption Rate

Old-fashioned coupon clipping is still thriving and mobile coupons are the latest innovation being picked up by consumers, but online coupons printed out and used in-store are among the most likely of any format to be redeemed, especially as digital promotions continue to replace weekly circulars. Full Article

Friday, August 19, 2011

the world's first tri-generation fuel cell and hydrogen energy station


The U.S. Department of Energy today issued the following statement in support of the commissioning of the world's first tri-generation fuel cell and hydrogen energy station to provide transportation fuel to the public and electric power to an industrial facility, located at the Orange County Sanitation District's wastewater treatment plant in Fountain Valley, California. The fuel cell commissioned today is a combined heat, hydrogen, and power system that co-produces hydrogen in addition to electricity and heat, making it a tri-generation system. The hydrogen produced by the system is sent to a hydrogen fueling station that will be open to the public and can support between 25 and 50 fuel cell electric vehicle fill-ups per day. The fuel cell also produces approximately 250 kW of power for use by the wastewater treatment plant. This on-site approach to hydrogen production advances hydrogen infrastructure technologies that will accelerate the use of this renewable fuel.
"Innovations like this demonstrate how American ingenuity and targeted investment can accelerate breakthroughs in the hydrogen and fuel cell industry while driving the clean energy economy forward," said DOE's Deputy Assistant Secretary for Renewable Energy Steve Chalk. "By providing the added value of electricity and heat, this approach provides a significant step in overcoming economic challenges with hydrogen refueling infrastructure."
Full story

President Obama Announces Major Initiative to Spur Biofuels Industry and Enhance America's Energy Security


President Obama today announced that the U.S. Departments of Agriculture, Energy, and Navy will invest up to $510 million during the next three years in partnership with the private sector to produce advanced drop-in aviation and marine biofuels to power military and commercial transportation. The initiative responds to a directive from President Obama issued in March as part of his Blueprint for A Secure Energy Future, the administration's framework for reducing dependence on foreign oil. The biofuels initiative is being steered by the White House Biofuels Interagency Work Group and Rural Council, both of which are enabling greater cross-agency collaboration to strengthen rural America.
"Biofuels are an important part of reducing America's dependence on foreign oil and creating jobs here at home," said President Obama. "But supporting biofuels cannot be the role of government alone. That's why we're partnering with the private sector to speed development of next-generation biofuels that will help us continue to take steps towards energy independence and strengthen communities across our country."
Full story

Thursday, August 18, 2011

Consumers to Behavioral Advertisers: We Know You're There

For online marketers who think the average US internet user is unaware of when they are being tracked and ad targeted, think again. Consumers are increasingly aware of such terminology and tactics and are reluctant to share personally identifiable information with advertisers. However, marketers and publishers that are upfront about their display ad intentions can increase consumer favorability.
Full Article

"drop-in" biofuels technology


The U.S. Department of Energy (DOE) today recognized the National Advanced Biofuels Consortium's (NABC) initial selection of two "drop-in" biofuels technology pathways that will advance to the next development stage. Drop-in biofuels are fuels that can serve as direct replacements or supplements to existing gasoline, diesel and jet fuels, without any changes to existing fuel distribution networks or engines. NABC is a consortium funded by DOE with $35 million through the American Recovery and Reinvestment Act to accelerate development of advanced drop-in biofuels that can reduce our Nation's reliance on imported oil.
The first year of research by the consortium was conducted from August 2010 to July 2011. Stage I efforts focused on determining whether technical and economic barriers could be overcome to develop a pilot-ready process in three years for six biofuels technology pathways. Over the first year, the NABC performed feasibility studies to determine which of the six approaches would move on to the next stage. The second stage will further develop the selected technologies to a pilot-ready state over two years. DOE will continue to invest in research and development of other promising pathways for drop-in biofuels outside of these NABC selections.
Full story

Wednesday, August 17, 2011

Red Tide midweek update


No samples have been received so far this week from the northwest coast of Florida or the east coast of Florida.
On the southwest coast of Florida, Karenia brevis, the Florida red tide organism, was not detected in water samples collected alongshore of Pinellas, Hillsborough, Sarasota or Collier counties or offshore of Pinellas County. 
Sampling will continue this week, and complete results will be available in the next scheduled status report on Friday, August 19.

Twitter Vs Facebook: Which Is More Valuable For Brands? [Infographic] - SocialTimes.com

Twitter Vs Facebook: Which Is More Valuable For Brands? [Infographic] - SocialTimes.com

Tuesday, August 9, 2011

Department of Energy Relaunches Energy.Gov


The U.S. Department of Energy announced today the next step of its comprehensive website reform, making Energy.gov a cutting-edge, interactive information platform and saving taxpayers more than $10 million annually.
Through a complete overhaul of its front-end and back-end design, Energy.govmodernizes how consumers and businesses access the information and resources they need to save money and energy while improving Departmental staff's ability to interact with the public and each other.
"Our goal is to make Energy.gov easier to use, more transparent and more participatory," said Secretary Chu. "This next phase is part of our ongoing commitment to empower consumers and businesses with the information, tools and services they need to save money, create jobs and find opportunities in the new energy economy."
Full story

Red Tide August 5th report


East CoastKarenia brevis, the Florida red tide organism, was not detected in water samples collected this week in the Indian and Banana rivers (Brevard County), offshore of Martin County or in Biscayne Bay (Dade County).
 
Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week offshore of Taylor and Dixie counties.
 
Southwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Pinellas, Hillsborough, Manatee, Charlotte and Collier counties or offshore of Lee County.  One sample collected alongshore of Sarasota County contained very low concentrations of K. brevis and one sample collected inshore of Lee County contained background concentrations of K. brevis.
 
You can access this week’s interactive Google Map in the attached file.
 
To learn more about other organisms that have been known to cause algal blooms in Florida waters, see our flickr page at (http://www.flickr.com/photos/myfwc) and click on “Harmful Algal Bloom Species”.

iPhone rules with Advertisers

The iPhone may have grabbed the hearts and minds of many in the smartphone market—and the advertising community—early on, but now Android-based handsets are more common. But that's not where brands are focusing their mobile efforts. Full Article

Monday, August 8, 2011

Mobile websites

I recently came across this insightful article on Mobile Websites for the HVAC community by Nadia Romeo. It applies any business who should be considering a Mobile Website for ease of viewing and ease of use. Worth particular note though is the spontaneity and willingness to act on the information.

Google Blogger version of this blog is a good example of a Mobile Site, the information is condensed and mobile user friendly

the article....


At the end of 2010, Google conducted a study, "The Mobile Movement: Understanding Smartphone Users," and its findings astonished many marketing professionals.  It wasn't surprising that Google found that smartphone users frequently sought information about local businesses on their devices, but what was surprising was the users' widespread willingness and desire to act quickly on that information. The Mobile Movement study found that:


>95% of smartphone users have looked for local information with their devices.

>88% of these users took action within a day, indicating these are immediate information needs.

>77% contacted a business, with 61% calling, and 59% visiting the local business.



Smartphones and other mobile devices are becoming a bigger part of consumers' daily lives. Many use them as an extension of their desktop computers in addition to communicating and accessing media. As this penetration deepens, more consumers will be using mobile search to make purchasing decisions.



This is exciting news for HVACR contractors because their business model is to serve a locally defined market and therefore ideal for mobile search and commerce. In fact, considering the research from Google and other reputable companies, you should assume that potential customers are looking for you with their mobile devices and take the necessary steps to make sure they can find you. Do this by creating a mobile version of your website.



How Mobile Websites Differ



While many mobile devices are enabled to access websites via a mobile-version of an Internet browser, standard websites display differently on mobile devices than they do on computer screens for a variety of reasons, including:



> Mobile devices have different operating systems than computers. The mobile version of the Windows or Mac software that runs your computer would not work on your mobile phone or tablet. This incompatibility can cause a website to display oddly or incompletely.



>Mobile screens are much smaller than computer screens. This causes usability problems, such as eye discomfort or the inability to view all of the information on a standard website.



>Mobile Internet speeds can be significantly slower than they are for a desktop user, meaning that impatient visitors won "stick around" for your website to finish loading.



>Usability differs. When building a website optimized for a computer screen, the web designer assumes that the user is sitting down, has access to a full keyboard, and has full use of both hands. These assumptions are rarely true for mobile-device users.



When was the last time you pulled up your company website on a mobile phone? Never? Do yourself a favor and test your company's website on various mobile devices. Unless you have a mobile version of your website, you probably won't like what you see.



Planning Your Mobile Website



If a digital-design professional will be building your mobile website, they should know all of the technical specifications for the dominate mobile operating systems. Just be clear that you want the site to be tested against as many operating systems as possible for both smartphones and tablets. (The major players each have their own operating system, i.e., Android, Apple, Windows, etc.)



If your existing website is well-coded and has been built using best practices, it should be fairly easy to make a mobile version of your site.



What's important for you as a company leader is to plan for how you want the site to look and function before engaging the design professional. Your goal is to plan a site that ensures visitors will have a positive mobile search experience, and, most importantly, that they will take action and contact you.



Start this planning process by looking at your existing website on a variety of devices and noting what is working, what isn't, and what features you want to carry over to a mobile version.



A word of caution — be selective. A mobile website is more of a tool then an online storefront. If someone wants to know the history of your company or read bios on the executive team, they can do that when they are sitting in front of a computer. If they are using a mobile device, they are in "action" mode and want to get something done — namely, find a contractor to fix a problem or fulfill a need.



You could also ask friends, employees and/or loyal customers to review your existing website and make suggestions on what they would want to see in a mobile version. Request that they explore tasks that a standard mobile user might do, such as finding a phone number, contacting you via email, or reviewing a description of your services or your service area. This will help you to understand how potential clients will go about finding information about your business.



Avoid using big images, videos, tables, or Flash in particular, which all take too long to download for most mobile users. Minimizing the number of clicks is another vital element that needs to be considered when designing a mobile site. An additional click on the desktop may not be a big deal, but for a mobile user who is on the go, additional clicks or scrolling may cause irritation and result in the loss of potential business for you.



A good rule of thumb is to remove all the content that is not going to help a mobile user solve a pressing problem. If someone's AC is not working, and it is 100 degrees outside, they don't care to read about the work that you've done in the community or learn the technical details of the products you sell. They want to get your phone number and give you a call. Make it accessible to them in one click. (You could always tell users to visit the desktop version of your site for more information in company history, company news, product information, etc.)



Be sure to keep the mobile site's brand message consistent with the other media that you use to communicate with consumers. And as with the desktop site, it is vital that your mobile site is optimized for search.



Staying Ahead of the Competition



The advantages of mobile websites are obvious — the customer gets the right content or information whenever, wherever they need. By developing a well-designed mobile website now, you can take leads and potential business away from competitors that either don't have a mobile site or have a site that is not user friendly and takes too long to load on mobile devices.



Once you have a mobile-optimized website, consider it a vital part of your marketing, branding, and sales efforts and update it regularly as technology improves and search-engine methodologies changes. This will keep you from losing your mobile advantage.



Think of the mobile website as an opportunity to generate more leads and more revenue by engaging your audience over the most personal medium available. Keep in mind the number of mobile phone users today and the ones that are being added every day. It's truly a market you can't ignore.



Don't miss out on the new opportunities that the mobile web presents. Commit time and resources to designing a mobile version of your site that will benefit your business today and far into the future.



Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation | Fast Company

now take the same process and integrate Strategic Community Investment Programs and give employees a further level of participation and everybody wins! Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation | Fast Company

Saturday, August 6, 2011

DoE Announces Philips Lighting North America as Winner of L Prize Competition


My take: I've used a variety of LED's many not so good and a few which a very good. Does anyone have an in-depth breakout of the performance, true color, true lumens and real life? I've found these to be the biggest issues.
Since using my emonitor equipment though to monitor circuit usage its amazing the reduction of energy usage and in most cases I prefer the light of the LED's, the lack of heat generation has our A/C sighing in relief in the hot weather. Plus despite the cost of the bulbs (I still wish they'd drop in price even faster) the savings soon become readily apparent

the article....
The U.S. Department of Energy today announced that Philips Lighting North America has won the 60-watt replacement bulb category of the Bright Tomorrow Lighting Prize (L Prize) competition. The Department of Energy's L Prize challenged the lighting industry to develop high performance, energy-saving replacements for conventional light bulbs that will save American consumers and businesses money.
Submitted in 2009, the Philips LED bulb successfully completed 18 months of intensive field, lab, and product testing to meet the rigorous requirements of the L Prize competition – ensuring that performance, quality, lifetime, cost, and availability meet expectations for widespread adoption and mass manufacturing. If every 60-watt incandescent bulb in the U.S. was replaced with the 10-watt L Prize winner, the nation would save about 35 terawatt-hours of electricity or $3.9 billion in one year and avoid 20 million metric tons of carbon emissions.
Full story

Friday, August 5, 2011

Face Recognition Coming to iOS 5 [REPORT]

My take: Ah the potential of AR, QR on steriods. It's a "Like"...
http://mashable.com/2011/07/27/face-detection-ios-5/

iPhone 5 Could Double Apple’s Mobile Market Share [STUDY]

http://mashable.com/2011/08/02/iphone-5-double-market-share/

QR Codes on Oxfam Clothes Reveal Celebrities Who Donated Them [VIDEO]

http://mashable.com/2011/08/05/qr-code-oxfam-shop/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp

BBC: LinkedIn sees 120% rise in sales

Business networking site LinkedIn reports a 120% rise in second-quarter revenues in its first results as a publicly-traded company.
< http://www.bbc.co.uk/news/business-14414827 >

Marketers Look to Boost Lead Gen, Customer Targeting

This year, marketing executives are looking to increase the effectiveness of their marketing initiatives primarily through lead generation and client segmentation—surely with the intent to up customer lifetime value and drive incremental sales. Full Article

Department of Energy Considers New Venue for Solar Decathlon 2013


Energy Secretary Steven Chu today announced that the Department of Energy is considering offers for a new site for Solar Decathlon 2013. The U.S. Department of Energy Solar Decathlon is a competition that challenges collegiate students from across the globe to design, build, and operate solar-powered houses that are affordable, highly energy efficient, attractive, and easy to live in. For the first time, in an effort to expand the excitement generated by the competition and encourage participation from new communities, the Department is inviting venues across the nation to compete for the opportunity to host this award-winning event. The Solar Decathlon has attracted thousands of people to experience first-hand the benefits of homes that incorporate clean energy technologies, and, as a collegiate competition, supports the Obama Administration’s comprehensive efforts to build a 21st century clean energy economy by helping to train the next-generation of American engineers and architects.
"The Solar Decathlon challenges the next generation of innovators and entrepreneurs to become pioneers of clean energy technology and efficient building design," said Secretary Chu. "This is a great opportunity for these talented students to showcase cutting edge technologies that will change the way we build homes and save families money."
Full story

Thursday, August 4, 2011

Water.org Will Hand Over Its Twitter Account to Contest Winner

http://mashable.com/2011/08/04/water-twitter-contest/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp

USA TODAY: Why iPads are a retail game-changer

Why iPads are a retail game-changer
http://usat.ly/qSOtHv

Video killed the Radio Star...


With several large Air Conditioning distributors in our clientele this article (edited) from the AACA is very timely assuming you wish to increased traffic to your site. Tie some campaigns with QR code and "calls to action", then check those analytics! 
Some of the campaigns we've run over the past few years have had some excellent quantifiable results, particularly when adding some good useful and highly desirable Promotional Products such as Tervis Tumblers.
 
Jeff Lee, Mechanical Heating & Cooling
Video killed the radio star, but don’t let it be what kills your marketing efforts…embrace it and make it work for you. Learn how using mostly ‘no cost’ television, video, and internet methods can dramatically increase your web presence and your sales. These new and unique strategies will also boost your company’s image and name recognition – all in a very short period of time. If you’re looking for effective methods to take your company to the next level in this new era of marketing.

Wednesday, August 3, 2011

Latest articles via FWC


2011 Noctiluca scintillans Bloom Off Florida's Panhandle
Samples of discolored water and "froth" reported in February 2011 along Okaloosa and Walton county coastlines revealed a bloom of the nontoxic dinoflagellate but no adverse effects.
 
Harmful Algal Bloom Species—A set on Flickr
View and learn about harmful algal bloom species known to occur in Florida waters in our new photo set.
 
New Publications
 
Prymnesium parvum Blooms in Florida
Effects of the toxin producer known as golden algae have been localized within the state to small ponds and the Intracoastal Waterway.
 
Research Spotlight: Investigating Cave Crayfish
 
Researcher Spotlight: Paul Moler
Retired after more than 30 years as a wildlife biologist, Paul is still pursuing his passion as a volunteer in the Gainesville research lab.
 
Stocked Bass Learn Survival Skills
Researchers experiment with new hatchery procedures to better prepare young largemouth bass for the perils of the wild.
 
Tiger Prawn Intrudes in Florida Waters
Report sightings of this nonnative shrimp to the Fish Kill Hotline.
 
News
 
FWC, partners monitoring birds for avian influenza to protect public health
 
Report fish kills, even though they’re common this time of year
 
Updates
 
Fish Kill Database Directory
Search the fish kill database for records of fish kills and fish abnormalities reported in Florida as far back as 1972.
 
Internship Opportunities
 
Manatee Mortality
Search a summary manatee mortality database for information by county, cause of death, and date.
 
Public Alerts Researchers to Abnormal Shrimp
Reports of discolored and diseased shrimp in the northern Indian River Lagoon in 2005 pointed researchers to the source of infection.
 
Red Tide Current Status Statewide Information
This summary report of current red tide conditions around Florida includes a map of sampling results and regional status reports. Reports are generally updated on Friday afternoon. Additional information, if available, is provided on Tuesday afternoon.
 
Follow us on…
MyFWC Facebook
 
MyFWC Twitter

Advertisers Begin to Look Beyond Facebook and Twitter

While many companies conduct marketing activities across a variety of social media sites, most limit social network ad buys to Facebook or Twitter. But, encouraged by the results, many plan to increase their efforts and invest in advertising on YouTube, LinkedIn and beyond. Full Article

Tuesday, August 2, 2011

Red Tide Report 8.2.11


No samples have been received so far this week from the east coast of Florida or the northwest coast of Florida.
On the southwest coast of Florida, Karenia brevis, the Florida red tide organism, was not detected in water samples collected alongshore of Collier County.  One sample collected alongshore of Sarasota County contained very low concentrations of K. brevis.

Department of Energy to Invest $50 Million to Advance Domestic Solar Manufacturing Market, Achieve SunShot Goal


U.S. Energy Secretary Steven Chu today announced a $50 million investment over two years for the SUNPATH program, aimed to help the nation reclaim its competitive edge in solar manufacturing. SUNPATH, which stands for Scaling Up Nascent PV At Home, represents the second solar Photovoltaic Manufacturing Initiative (PVMI) supporting the Department of Energy's SunShot Initiative.
"This investment provides a necessary boost to domestic solar manufacturing businesses, encouraging them to keep jobs here and establish America's leadership in the world's growing clean energy economy," said Secretary Chu. "In addition to invigorating clean energy manufacturing, this program will help achieve the SunShot goal of making unsubsidized utility-scale solar cost-competitive with other forms of energy by the end of the decade."
Full story

And now for something completely different! Surfing Dog

had to post it, it just makes you smile..... Surfing Dog. It really is a "Dog's Life"!!
Good technique too...


Sarasota Bay, Great Scallop Search

Scallop Flyer

Monday, August 1, 2011

USA TODAY: Space program's environmental cleanup could take decades

Space program's environmental cleanup could take decades
http://usat.ly/nsywBK

Red Tide Report 7.29.11

East Coast
Karenia brevis, the Florida red tide organism, was not detected in a water sample collected this week in Guana Lake (St. Johns County).
 
Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Bay, Dixie and Levy counties.
 
Southwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Pinellas, Hillsborough, Manatee, Charlotte, Lee and Collier counties or offshore of Lee County.  One sample collected alongshore of Sarasota County and two samples collected offshore of Collier County contained background concentrations of K. brevis.
 
Discolored water reported alongshore and offshore of Collier County is from a mixed algal bloom that includes the dinoflagellate Takayama tuberculata and several species of diatoms.  Mortalities and morbidities of sharks, rays, various fish species, lobsters, crabs and other invertebrates have been reported concurrently with this bloom.

USA TODAY: U.S. cities, states require large buildings cite energy use

U.S. cities, states require large buildings cite energy use
http://usat.ly/o2hdAN