Monday, October 31, 2011

Philanthropic Marketing works! Top questions and answers


Cause related marketing works... so how can you benefit your company, your employees and the community? Here's some of the top questions and answers, plus some insight to what we do. 

co-sponsored walk
Charitable de rigeur... everyone loves a T shirt! 
We act as a Facilitator working with the Charity and Corporate Sponsor (s) for a mutually beneficial outcome for ALL the Stakeholders 
  • We want to give the corporate sponsor all the right reasons to sponsor future events with the same Charity or Charities
  • Lets minimize the headaches: Our process is a seamless.  Your team doesn't become overwhelmed (particularly these days) managing the execution of the programme, its therefore cost effective.
  • Integrated Tools of Measurement: We provide state of art Social Marketing tools to evaluate the programme success for ultimate social media optimization, beneficial for increased traffic and conversation with your followers
  • Core values of the stakeholders are matched
  How does that benefit your company?
  • Strengthened Brand Image and Lift
  • Reputation Enhancement, building Credibility and Trust
  • Improved Customer Purchase Intentions; all the more reason to sponsor more events!!! Your Non Profit or Charity will love that too.
  • Programs contribute to long term value creation for all the Stakeholders, volunteers and the community 
  • CSR ( Corporate Social Responsibility ) it shows that your company is a valued, socially responsible citizen
  • Employee retention is increased. Employees value participation in their community and the company that supports these programs benefits too.
so whats not to like? Our passion is Coastal & Wetland Conservation and preserving our oceanic playground. What yours and how can you help? More on our programs, programmes and projects at Allard PPC • BeSpoke Blog

Friday, October 28, 2011

Lunchtime read... Ahhh, life as an Entrepreneur

One Website migration to HubSpot, Lion OS, IOS 5, .me to iCloud and ReAllocate.org....etc, etc, etc

So if anyone is wondering what the heck happened to my blogging regimen the last few weeks, here's my brief summary of events...  weeks of continual disruption in a good way, not that I'm complaining or anything as it been nothing but "good" and part and parcel of being an Entrepreneur which anyone of the same ilk would certainly know.

Throw in a couple of nights work through to 3 AM (yuk) on deadlines and time-sensitive projects of the past few weeks. Then fire up the old noggin on the ideas and creativity side helped numerous times by double shot Latte java and my local and recently found Black Gold haunt. Collaboration with colleagues paying their fair dues too. Hey life as a Entrepreneur right?

The past weeks have been ones of substantial transition...

One... after much deliberation and analysis we finally hooked up with HubSpot as a VAR Partner Agency to help clients with a tool kit for inbound marketing, we'll provide the "heavy lift" and process. Changes on our site for Allard PPC will reflect the transition as we go along in the continuous on-boarding process. Next on the agenda will be the "ramp-up" of our Promotional Products Company VRA and site tweaking and move to ecommerce if the back end developers ever get their act together by early next year, originally the updated shopping engine roll out was due early summer or so we were told. Kinda missed their mark!

Two: we've been working as an "Advisor" mostly around the Social Media Marketing and Philanthropy Marketing capacity to a relatively new and exceptional non-profit called ReAllocate based in San Fran California more on that story as it unfolds and it's certainly worth following with the work they do. A worthy series of causes which now more-so will be in the highlight. Their tag line says it all "World Class talent, Real World problems".

Dr Mike North will be making a speech at the IEEE conference next week so the deadlines have been tight, its a very satisfying effort though.
Actually on that same note, it was back to my passion yesterday addressing watershed issues when a Surfer friend and Landscape designer dropped in for a lunchtime chat to go over  a new local project that would enhance a local lake in another community with native plants in the first of several potential lake restoration projects. Now that really was music to my ears!

Three: made the move at last to Lion OS once version 10.7.2 came out. I like being on the "cutting edge, not bleeding edge" a saying that has previously served me well even when I consider myself to be an early adopter. Download was easy just took a good 2 hours plus on a really fast connection, I guess the servers were swamped though. Set up was easy and I have any issues, glad though I did my obligatory 90 day wait whilst everyone else did beta testing for me

Four: .me to iCloud somehow I ended up with two iCloud accounts (we've had numerous .me ones for eons), which left a couple of devices not talking to each other. Remedied by Apples service support which I can never recommend highly enough, they're nothing short of brilliant in my experience and "no" I'm not being sponsored by Apple, do like their stock though!

Five: iOS 5 easy, seamless. Cant wait for the iPhone 5, I hear the video and camera capability have improved immensely and apparently everyone loves Siri.

So normality and sanity returns, hence the return of my blog❕

Don't forget our Social Marketing and Philanthropy Marketing blog has moved to Allard PPC • BeSpoke blog 


Wednesday, October 19, 2011

eCommerce and Mobile

ecommerce is continually growing at a ever increasing rate according to some of the latest reports and mobile is becoming a larger component of this category as the figures show. Increasingly consumers and businesses will respond to a call-to-action almost instantaneously from their mobile device.

So how do you go about creating a strategic campaign and find the tools to make the campaign happen?
We'll discuss this and some of the campaigns we've created in future articles...



Please note our Social Media MarketingPhilanthropy Marketing Promotional Products and Eco Programs are moving to our "Bespoke Blog" on our Allard PPC website

Tuesday, October 18, 2011

Sarasota Salvage, Ringling College of Art Charities Event


The first event of a series of 6 Philanthropic Charity Events by Sarasota Architectural Salvage benefiting Ringling College of Art and Design.
an add note too... the articles for Social Media Marketing, Philanthropy Marketing, Eco Marketing and Promotional Products will be moving to our Allard PPC Be•spoke blog going "live" late during the week.
Our Green, Eco, Coastal Restoration, Red Tide issues etc will stay on this Blogger blog. Some articles of course will cross the dividing line. Give me feedback as we go along....

A small sampling





Early arrival, packed later
These events are FUN :) and a great networking opportunity. It's a chance to catch up on those faces you haven't seen for a while whilst browsing the eclectic mix of salvaged items suitable for re purposing which many of the local designers do. Its really interesting to hear their ideas and concepts when they see an article to be part of the design process for their clients. Of course you go shopping too!


Allard PPC was one of the sponsors and we managed to secure one of the first of the corporate sponsors for the December 8th event with the proceeds going to the non profit for the Child Protection Center we're also in the process of helping with social media marketing energizing corporate sponsorship and donations particularly when is already tied into charities they have or would like to support and tie in with their own strategic core beliefs. CSR at its best. For further information on future events GO HERE

Wednesday, October 12, 2011

Red Tide on the move

Two related Red Tide reports here and "Bummer" Red Tide is already doing the "Fish Kills" number. Fingers crossed that its brief as I understand there is likely to be a Paddle-Boarding event in the Palm Island vicinity in the not to distant future.

The bloom is heading south and so far we've been lucky in our neck-of-the-woods, although after being out on water today (and preferably staying out) the water quality didn't look that hot and I didn't want to spend to much time immersed in it either.

Is there any particular reason apart from rain fall and probably heavy nutrient load that its back? Let me know if anyone has any pertinent intel



10.12 report:


The Karenia brevis bloom first reported two weeks ago in southwest Florida, currently extends approximately 2 to 12 miles offshore of Charlotte and Lee counties from Gasparilla Pass south to Captiva, with the densest concentrations reported offshore of Cayo Costa. Analysis of water samples also confirmed the presence of K. brevis ranging from very low to medium concentrations in Pine Island Sound (Lee County). Widespread fish kills have been reported offshore in association with this bloom.
Karenia brevis was not detected in water samples collected this week alongshore of Pinellas, Hillsborough, Manatee, Sarasota and Collier counties or offshore of the Florida Keys (Monroe County).


The FWC 10.7 report


Southwest Coast
There is a bloom of Karenia brevis, the Florida red tide organism, along the southwest coast of Florida.  The bloom was first detected last week alongshore of Sarasota County and has since moved south.  Based on satellite images taken on October 6, the bloom was located outside of Charlotte Harbor, alongshore and offshore of Charlotte and Lee counties. Samples collected alongshore of southern Sarasota, Charlotte and Lee counties show concentrations ranging from not present to low, whereas samples collected offshore show concentrations ranging from low to medium.  The highest concentrations were detected in samples collected within the bloom patch approximately 3.8 miles southwest of Bocilla Island (Charlotte County) on October 5.

Bloom Boundary: This week, Karenia brevis abundance was greatest in the southern regions of southern Sarasota County, Charlotte and Lee Counties, consistent with the southward movement of the bloom.  Based on satellite images from October 6, the bloom extended approximately 15 miles offshore and 20 miles alongshore of Charlotte and Lee Counties.


Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Walton, Bay and Levy counties or offshore of Taylor County.


East Coast
No samples were analyzed this week from the east coast of Florida.

Growing demand for PET Plastic

Well this is good news particularly if you think that its not that long ago PET would of probably ended up in the landfill or worse...


Posted by AllardPPC




By Mike Verespej | PLASTICS NEWS STAFF
Posted October 12, 2011
SONOMA, CALIF. (Oct. 12, 12 p.m. ET) -- After staying flat for two years, the volume of PET bottles recycled in the United States increased by 113 million pounds in 2010, pushing the recycling rate close to 30 percent for the first time since 1996.
The 2010 rate of 29.1 percent is up from a low of 19.6 percent in 2003, and is only 2.6 percentage points lower than the 31.7 percent rate in 1996.
It also marks the seventh straight year that the PET recycling rate has risen, according to the National Association for PET Container Resources in Sonoma, Calif., which released its post-consumer PET container recycling report Oct. 12.
The plastic recycling industry’s all-bottle recycling rate report — which includes numbers for high density polyethylene bottles and containers, the second most recycled plastic — is expected to be released by the Washington-based Association of Postconsumer Plastic Recyclers at its fall meeting in Charlotte this week.
NAPCOR said the total volume of PET bottles recycled increased from 1.444 billion pounds in 2009 to 1.557 billion pounds in 2010, with expanded bottle deposit programs in Oregon, Connecticut and New York accounting for almost half of the increase.
“If we hadn’t had the expansions in those three bottle deposit states, reclaimers would have had a rough time,” said Mike Schedler, technical director for NAPCOR.
NAPCOR said PET recycling also got a boost from higher sales, as the PET bottle market, in units, recovered to 2008 levels.
“The negative growth in PET bottles and jars sold in the U.S. ended [in 2010] with a rebound more robust than many anticipated,” according to the NAPCOR report. “All beverage categories posted positive growth with juice, juice drinks, and ready-to-drink tea leading the way with double-digit increases. Carbonated beverages also saw growth before tailing off during the last two months of the year.”
The amount of PET collected and recycled in 2010 exceeded the annual nameplate PET recycling capacity in the United States — and estimated 1.465 billion pounds at the end of 2010. But there’s still a wide gap between nameplate capacity and available material, as slightly more than 50 percent of the PET collected was exported, leaving U.S. reclaimers with an available domestic supply of just 776 million pounds.
And that supply shortage is likely to get even more pronounced moving into 2011, as both Custom Polymers PET LLC in Athens, Ala., and CarbonLite Industries LLC in Riverside, Calif., added 100 million pound PET wash lines in the past five months.
What’s more, CarbonLite plans to add a second 100 million pound-per-year line in either 2012 or 2013, and it is likely that Clear Path Recycling LLC will move forward sooner than later with its second 120 million pound PET wash line in Fayetteville, N.C., that was originally scheduled to come on stream this year.
“We are going to have more reclamation capacity than [pounds of] bottles collected” in 2011, Schedler said.
But that is not deterring investments in PET reclamation capacity.
“While forecasts of domestic capacity being in equilibrium with total PET collection by the end of 2010 fell short, additional investments continued to be made and announced,” said the NAPCOR report.
“The primary driver of these investments is the short supply of RPET [recycled PET] flake and pellets,” NAPCOR said.
“This has prompted end users that anticipate a long-term need for RPET supply to either quietly back new merchant reclaimers, or to do it themselves on the premise that they have a better chance of procuring and processing bales than they do chasing supply of merchant flake.”
And while purchases of recycled PET by China have stayed virtually the same, the new domestic capacity is creating a new dynamic in the PET bale market, NAPCOR said.
“Where Chinese buyers drove prices on the West Coast, domestic buyers were the price setters on the East Coast”—triggered by the need to procure material for the substantial new investments companies made in both new and existing” plants, said the NAPCOR report.
“Wellman, NURCC and Clear Path took material away that had in the past been bought by China,” Schedler said. “They will continue to be aggressive.”
What’s more, he believes that the CarbonLite plant in California — which began producing its initial recycled PET this month—will affect West Coast PET sales.
“I think what you are beginning to see is that we [the United States] can compete with China more favorably” in purchasing PET bales because of the new plants and the growing demand for recycled PET, Schedler said.
The continued expansions in capacity, despite the supply shortage of recycled PET, reflect the increasing use and demand for recycled PET, said the NAPCOR report.
Indeed, in 2010, the amount of recycled PET used in manufacturing increased by 7 percent and broke the 1-billion pound level for the first time, at 1.002 billion pounds. That’s nearly 43 percent more recycled PET than was used in manufacturing in 2001.
Fiber applications still remain the highest user of recycled PET, accounting for 38 percent of demand. But there has been significant growth in the past two years in the sheet market for packaging, and in food and beverage bottles.
Some 216 million pounds of recycled PET was used in food and beverage bottles in 2010, up from 141 million pounds in 2008. Demand from film and sheet applications more than doubled between 2006-2008 to 153 million pounds, and it now stands at 195 million pounds.
“This overhanging demand has created a dynamic that is both interesting and troubling,” the report said. “NAPCOR calculates that in order to meet RPET demand from publicly announced brand owner recycled content commitments — as well as current and projected demand from all other RPET applications — the PET bottle recycling rate would need to be at least 48 percent by 2013.”
“Up to this point,” the report continued, “the primary concerns of this industry — collection, design for recycling principles, and the use of recycled content — have been addressed voluntarily and inconsistently. The question is whether that sort of approach can support the current infrastructure and allow for the growth that will be necessary to make this a sustainable industry.”
This is the sixth year that NAPCOR, APR and the New York-based PET Resin Association have partnered to produce the annual PET recycling report.
Data for the report came from data generated internally at NAPCOR, PETRA and the International Bottled Water Association, as well as from surveys conducted by HDR Inc. and Moore Recycling Associates.

Monday, October 10, 2011

Case Histories: San Ramon Eco-Festival



Before February of 2009 I was asked by Robert J along with our companies VRA and Allard PPC to participate in the San Ramon Eco-Festival which was, “was” being the operative word here, sadly cancelled due to the recession. 
It was quite a line-up including Ed Begley Jr and Rachelle and several HGTV personalities to name but a few. My stint and certainly was not quite in the same league, was to talk on my passions, the protection of the marine environment, water pollution and in particular Coastal and Wetland Restoration. We even created an after event WaterShed in Lindens Labs Second Life where as an Avatar you would have been able to walk through the virtual watershed after first landing in the ‘Orientation Room” which of course had an Oriental theme just for fun.
More to follow on the virtual aspect at a later date though..


The theme was “Good Green Fun for Everyone” and our companies involvement was to come up with marketing ideas for Green and Eco Promotional Products, incentives, freebies and giveaways then create event packages for sponsorship CSR companies. We were also on the hunt for reusable and or recyclable items for the vendors going the “act local buy local” route, even finding a Cal based supplier of bamboo plates and utensils. All the drink-ware including the water and bike bottles were Made in the USA , Prop 65 compliant and reusable. Doing the act local though even at this time was not the easiest thing to do as much of the manufacturing was now overseas and then there was the cost factor. We could and can import but choose to do our best sourcing domestic product first. Mission accomplished, but the event organizers were already running into sponsorship problems, two of the main sponsors backing out as the recession began to take a even tighter grip....

Saturday, October 8, 2011

funding for energy-saving lighting technologies



As part of the Obama Administration’s ongoing efforts to bolster U.S. competitiveness and help American families and businesses save money on their energy bills, the U.S. Department of Energy (DOE) today announced the availability of up to $10 million in funding for energy-saving lighting technologies. DOE will invest in projects to accelerate manufacturing research and development related to solid-state lighting (SSL) technologies—which use semiconductors to provide light in such devices as light-emitting diodes (LEDs) and organic light-emitting diodes (OLEDs)—in order to strengthen America’s position as a global manufacturing leader and help create jobs here at home.
With the promise of being more than ten times more efficient than incandescent lighting, LEDs and OLEDs will change the way we light our homes and businesses. By 2030, solid-state lighting could potentially reduce national lighting electricity use by one-fourth, which would save $15 billion and reduce greenhouse gas emissions equivalent to taking 21 million cars off the road.
Full story

Friday, October 7, 2011

First benefits from the Littoral Zone discussions in Sarasota County




One of the first benefits to emerge for the initial Littoral Zone discussions is the new consolidated website for Resource Protection. User friendly with a wealth of knowledge just a click away. 

Still more steps in this process and for those who have the passion to become involved and enjoy Social interaction the NEST program is a great place to start. Lots of good advice and good people which I would highly recommend. From the new site...

The Sarasota County Neighborhood Environmental Stewardship Team, or NEST, promotes neighborhood involvement in environmentally friendly projects to protect and restore our shared water resources. The NEST program operates at the neighborhood-level to improve watershed-scale resources, and no matter where you are in Sarasota County, you are in one of the County's watersheds.

One of the NEST goals is to help citizens take an active role in evaluating the appearance and functionality of ponds and lakes by planting or maintaining appropriate watershed-friendly vegetation and trees along the banks or in the water.  Shoreline restorations will help to minimize bank erosion, improve water quality and provide wildlife, bird and fish habitat.  Shoreline restoration is an easy way to add beauty to your yard and neighborhood and help improve the health of the water bodies your stormwater impacts.  Remember that water from your pond may find its way downstream into our creeks, rivers, or bays so what you do can help to restore and protect our bays
To learn more about the NEST Program or to participate click here


Market-Driven High-Efficiency Commercial Air Conditioners Challenge






The U.S. Department of Energy (DOE) today announced that it has received the first official submission by a manufacturer to a voluntary challenge for a new generation of high-efficiency cost-effective air conditioners for commercial buildings.The Department will begin testing the new Daikin McQuay's "Rebel" unit from McQuay International to determine whether it meets the high energy-efficiency performance levels outlined by the challenge. The challenge aims to reduce energy use by as much as 50% to 60% over current equipment and is part of DOE's broad efforts to partner with industry in support of innovative building technologies that will reduce our energy use, save money, and increase American competitiveness.
"Investing in energy efficient products for commercial buildings and factories is one of the most cost-effective ways for businesses to save money and compete in the global marketplace," said U.S. Energy Secretary Steven Chu. "The Department is proud to have helped bring together buyers and manufacturers to identify these energy saving targets and to make clear the demand for very high performance units. I'm excited to see manufacturers raising the performance bar to meet the genuine demand for energy-saving commercial air conditioners."
Full story

Thursday, October 6, 2011

Size matters! QR code that is

Home Office
Home Office brief:   on another note after seeing the worlds largest  QR code. Did ever scan that code that links to nowhere? Earlier this year I was at a Trade Show where a manufacturer with an impressive and albeit a very expensive booth had integrated a large number of QR code displays.

Slight problem though QR code didn't launch to any URL! Kinda defeats the purpose do you think?

Its also a missed opportunity to have QR code campaign on print or digital format that doesn't have any form of metrics. So how are you going to know how well that program of yours really worked, let alone eliminate the waste and fine-tune the next campaign with some segmentation?

How about size? Will everyones Reader read the code? 1.25" x 1.25" should be the minimum. Smaller sizes can work but why take the chance?

One other tip... get that preproduction proof to ensure the code even works, then before you go to production.... ensure the manufacturer has tested the imprinted code.


Mobile Ad Spend



A new eMarketer forecast estimates mobile ad spending in the US will reach $1.23 billion this year, a 65% increase over 2010. As smartphone and mobile web adoption continues, spending will rise by double digits each year through 2015, with formats like search and display taking share from SMS.
Full Article

Article: Could This 10,000-Square-Foot QR Code Could Be the Largest Ever?


Could This 10,000-Square-Foot QR Code Could Be the Largest Ever?
http://mashable.com/2011/10/05/skanz-qr-code/

(Sent from Flipboard)







Red Tide.... it's back


A previous Red Tide Bloom

The Karenia brevis bloom reported last week alongshore of central Sarasota County was documented yesterday outside of Charlotte Harbor via satellite images.  This southward movement is consistent with model predictions reported by the USF’s College of Marine Science Center for Prediction of Red Tides. Analysis of water samples confirmed the presence of K. brevis ranging from very low to low concentrations alongshore between southern Sarasota County and northern Lee County.
 
On the northwest coast of Florida, Karenia brevis was not detected in a water sample collected alongshore of Walton County.
 
No samples have been received so far this week from the east coast of Florida.

Steve Jobs: How to live before you die | Video on TED.com

Steve the Consummate Entrepreneur, we'll miss you... Steve Jobs: How to live before you die | Video on TED.com

Wednesday, October 5, 2011

A Case History. Our Blog in transition


After years of writing blog articles, I've decided after a fair bit of feedback to go about this Blog in a divisive/better way as our 4 divisions although separate but yet integrated attract different readers. So someone looking at Social Media Marketing would not necessarily be interested in Green and Eco programs let alone Red Tide or Coastal and Wetland Restoration! I wonder why?! 

The labeling will be diminished to each segment another plus.

Now we've start moving to FOUR blogs in total which readers can select the area of most interest to them. For the time being though we will continue blogging in Blogger, but our move is to a cloud based platform that will make the blogging process considerably easier for FOUR blogs. We're open to feedback of course.

The Mind Map starts here and I'll build on the elements as we progress, so here we go... the first step


Energy Upgrade cost savings program


After spending part of Monday afternoon at the announcement kick-off of Sarasota County Energy Upgrade program a timely article from EERE. There's a demand to retrofit homes with the relatively easy upgrades which gives the fastest returns and the potential for employment, equals jobs, in this category.
I went through the check off list and we've implemented 99% of the recommendations already. Apart for the A/C and some windows that had to be replaced anyway I think I would have paid for it all within 2 - 3 years in savings. Once again our electric bill was $79 for last month!

Apparently FPL is going to offer a Smart Meter next year? Its part of the educational process, we did the private offering with the emonitor with DwellGreen, saved us a bundle.



The U.S. Department of Energy (DOE) will present a webinar every Tuesday in October, starting at 3:00 p.m. Eastern Daylight Time (EDT). This series of webinars will provide information on the Guidelines for Home Energy Professionals project, with an emphasis on how the project pertains to organizations and professionals in the manufactured housing industry.
Full story

Tuesday, October 4, 2011

BBC: Smart cities to get their own OS

Cities could soon be looking after their citizens all by themselves as researchers develop an operating system for the urban world.
< http://www.bbc.co.uk/news/technology-15109403 >

Trendwatching.... surging ReCommerce

Trendwatching latest briefing on ReCommerce in this surging business segment....






Consumers have always resold large, durable goods like cars and houses. But now almost anything is ripe for resale, from electronics to clothes, and even experiences.