Thursday, December 22, 2011

Still there... Red Tide bloom in SW Florida



via FWC The Karenia brevis bloom present in southwest Florida has been documented so far this week in waters between southern Lee County and Collier County. Low to high concentrations of K. brevis have been detected alongshore of Sanibel Island and background to medium concentrations have been detected alongshore and inshore of Marco Island. In between Sanibel and Marco islands, background to very low concentrations of K. brevis were detected. While K. brevis concentrations are patchy along the southwest coast, satellite images suggest that the bloom is present from southern Lee County south to Cape Sable (Monroe County).
Additionally, samples collected early last week alongshore and offshore of the Atlantic side of the Florida Keys revealed concentrations of K. brevis ranging from background to medium.  Due to the fact that K. brevis has not been detected in this area in association with the current bloom, today’s map includes these data points.
Karenia brevis was not detected in water samples analyzed so far this week alongshore of Pinellas, Hillsborough, Manatee, Sarasota, Charlotte, Citrus, Levy and Taylor counties, in the Indian River Lagoon (Brevard County) or offshore of the Florida Keys (Gulf side).
 
Sampling will continue this week, and complete results will be available in the next scheduled status report on Thursday, December 22.

go to the following links for our "Eco Programs" page and our BeSpoke Blog on our AllardPPC website

Friday, December 16, 2011

Milestone: 600,000 Homes Weatherized Three Months Ahead of Schedule

Considering the rising costs of heating and cooling recently reported you would think almost everyone would be weatherizing their homes!




U.S. Energy Secretary Steven Chu today announced that states and territories across the nation have reached the goal of weatherizing more than 600,000 low-income homes– including more than 125,000 multi-family homes like apartment buildings–more than three months ahead of schedule. 


The Department reached this major milestone as part of its efforts to save energy and reduce home utility bills for families, while creating jobs in communities throughout the country.
On a conference call to make the announcement, Secretary Chu was joined by Minnesota Governor Mark Dayton, who spoke about Minnesota's efforts and progress on the ground making homes more efficient with weatherization upgrades.


Through the 2009 American Recovery and Reinvestment Act, states and territories supported by the Department's Weatherization Assistance Program set the aggressive goal to reduce energy waste in approximately 600,000 low-income homes with energy efficient upgrades such as insulation, air-sealing, and more efficient heating and cooling systems. The program is helping families save money on their energy bills and creating thousands of jobs locally–putting carpenters, electricians, and others back to work. While the original target date for completing 600,000 weatherization upgrades was the end of March, 2012, the Department announced today that it had met that objective more than three months ahead of schedule.


Thursday, December 15, 2011

Persistant Red Tide in SW Florida

Regrettably it seems we're back to a persistent Red Tide again and its not going to help the tourism industry with the respiratory irritation factor. 


Whats changed to cause this? Heavy nutrient loads again?


latest sampling report via the FWC






The Karenia brevis bloom present in southwest Florida has been documented so far this week in waters between southern Lee County and Collier County. Low to high concentrations of K. brevis have been detected alongshore of Sanibel Island and low to medium concentrations have been detected alongshore of Marco Island. The bloom most likely continues south to northern Monroe County as detected by last weeks samples, although no samples have been processed so far this week from that area. Fish kills and respiratory irritation have been reported in conjunction with this bloom in multiple locations this week including Marco Island and Naples.

Karenia brevis was not detected in water samples analyzed so far this week alongshore of Pinellas, Hillsborough, Manatee, Sarasota and Charlotte counties or offshore of Palm Beach County.
 
Sampling will continue this week, and complete results will be available in the next scheduled status report on Friday, December 16.

Wednesday, December 14, 2011

4 new projects in Advance Fuel Cell Technology



The U.S. Department of Energy today announced more than $7 million to fund four projects in California, Washington, and Oregon to advance hydrogen storage technologies to be used in fuel cell electric vehicles. The 3-year projects will help lower the costs and increase the performance of hydrogen storage systems by developing innovative materials and advanced tanks for efficient and safe transportation. These investments are a part of the Department's commitment to U.S. leadership in advanced fuel cell technology research to help domestic automakers bring more fuel cell electric vehicles into the mainstream market.
Full story

Tuesday, December 13, 2011

Red Tide update



Southwest CoastThe Karenia brevis bloom present in southwest Florida currently extends from southern Lee County through northern Monroe County. The highest concentrations of K. brevis have been reported alongshore and offshore of Sanibel Island south to Naples Bay.  Very low to medium concentrations have been reported alongshore and offshore of southern Collier County south to Pavilion Key (Monroe County). In inshore waters, samples confirm up to high concentrations of K. brevis in southern Pine Island Sound and San Carlos Bay (Lee County) and up to medium concentrations inshore of Marco Island (southern Collier County). Multiple fish kills (alongshore and offshore) and respiratory irritation have been reported in the bloom areas of southern Lee through Collier counties.
Karenia brevis was not detected in water samples analyzed this week alongshore of Pinellas, Hillsborough, Manatee, Sarasota and Charlotte counties
 
Bloom Boundary: Recent satellite images from the Optical Oceanography Lab at the University of South Florida show that the bloom extends alongshore for at least 75 miles from southern Lee County through northern Monroe County and offshore for approximately 30 miles. This imagery is consistent with sample results processed by FWC. 
 
Northwest CoastKarenia brevis, the Florida red tide organism, was not detected in waters sample collected this week alongshore of Escambia, Dixie and Citrus counties or offshore of Taylor County.
 
East Coast
Karenia brevis, the Florida red tide organism, was not detected in a water sample collected this week in the Indian River Lagoon system (Brevard County) or offshore of Palm Beach County.
 
You can access this week’s interactive Google Map in the attached file.
 
To learn more about other organisms that have been known to cause algal blooms in Florida waters, see our flickr page at (http://www.flickr.com/photos/myfwc) and click on “Harmful Algal Bloom Species”.

Monday, December 12, 2011

A Kemp Ridley Turtle Truly Incredible Journey

Time at last... tis the season...
Neat story to kick off a Monday morning via Mote Marine




An endangered Kemp's ridley sea turtle rehabilitated in Portugal after stranding in the Netherlands arrived at Mote Nov. 29 for the last stop in its journey back to the wild.

The Kemp’s ridley turtle was rescued in November 2008 in the Netherlands, where it probably drifted on ocean currents after becoming cold-stunned. The turtle was stabilized at the Rotterdam Zoo in the Netherlands and sent to the aquarium Oceanário de Lisboa in Portugal the following summer, and then transferred to the theme park Zoomarine for rehab.

Zoomarine staff identified the turtle as a juvenile Kemp's ridley — a highly endangered species that spends this part of its life feeding in relatively shallow, warm waters of the western North Atlantic, particularly in the Gulf of Mexico, which is thousands of miles from where it was rescued. 


It took an international team effort to get the turtle back to Florida. Zoomarine staff worked with the Florida Fish and Wildlife Conservation Commission, the National Oceanic and Atmospheric Administration’s National Marine Fisheries Service, The U.S. Embassy in Portugal, the Portuguese airline TAP and Mote Marine Laboratory to obtain all the special permits and arrange for the animal’s travel and care once in the U.S.


The turtle's travels earned it the nickname "Johnny Vasco da Gama" for the Portuguese explorer Vasco da Gama, who opened the sea route from Europe to India. The turtle was named "Johnny" in the Netherlands and gained its explorer name in Portugal.

Johnny was flown from Portugal to Miami in cabin space donated by TAP, accompanied by caregivers from Zoomarine. "This was an amazing journey on every level," said Élio A. Vicente, Director of Science and Education at Zoomarine.  "After two and a half years, this is a perfect ending."

Friday, November 25, 2011

Red Tide report


Southwest CoastA bloom of Karenia brevis, the Florida Red Tide organism, has been detected in samples collected alongshore of northern Collier County. This bloom is likely a continuation of the bloom reported late September through early November, although this is the first report of alongshore detection in several weeks. Medium to very low concentrations of K. brevis were measured alongshore of the bloom patch, which has been approximated with the use of satellite images to be 25 miles long and extending offshore approximately 15 miles. In locations outside of the bloom, K. brevis was not present or was present only at low concentrations.
 
Karenia brevis was not detected in samples collected alongshore of Hillsborough, Pinellas, Manatee, Sarasota and Charlotte counties or alongshore and offshore of the Florida Keys (Monroe County).
 
Bloom Boundary: The K. brevis bloom currently extends alongshore and offshore of Sanibel Island (southern Lee County) and northern Collier County with the highest concentrations detected alongshore at Barefoot and Vanderbilt beaches in Collier County.
 
 
Northwest CoastKarenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Walton County or offshore of Dixie, Levy, Hernando and Pasco counties.
 
East CoastThere were no samples analyzed this week from the east coast of Florida

Wednesday, November 23, 2011

2012 Energy Innovation Summit Featuring Bill Gates, Susan Hockfield, and Lee Scott



The U.S. Department of Energy’s Advanced Research Projects Agency – Energy(ARPA-E) will hold its third annual Energy Innovation Summit from February 27–29, 2012 at the Gaylord Convention Center just outside Washington, D.C.
Bill Gates, founder and chairman of Microsoft; Susan Hockfield, president and professor of neuroscience at MIT; Lee Scott, former CEO of Wal-Mart; and other thought leaders will join Energy Secretary Steven Chu and ARPA-E Director Arun Majumdar as distinguished keynote speakers.
Now in its third year, the Summit is designed to unite key players from all sectors of the nation’s energy innovation community to share ideas for developing and deploying the next generation of clean energy technologies. The event is co-hosted by ARPA-E and Clean Technology and Sustainable Industries Organization (CTSI).
Full story

Thursday, November 17, 2011


Reports are emerging that what was initially reported as a natural oil seep off the coast of Brazil might be coming from a Chevron appraisal well instead. Several days ago the oil slick was 56 miles long. According to satellite imagery the spill the oil slick now extends over 918 square miles, Business Insider reports.
Reportedly 18 vessels are now on scene, with Chevron trying to kill the well. Chevron says the estimated rate of flow is 400-655 barrels per day, but Business Insider estimates from the extent of the slick that a flow rate of 3,738 barrels per day is more likely.
Amazingly, though this hasn't been confirmed, further Business Insider analysis points to TransOcean (of Gulf Oil Spill fame, remember) operating the drilling vessel at the appraisal well.

DOE and EPA Release 2012 Annual Fuel Economy Guide



The Department of Energy (DOE) and the U.S. Environmental Protection Agency (EPA) are releasing the 2012 Fuel Economy Guide, providing consumers with information that can help them choose a more efficient new vehicle that saves them money and reduces greenhouse gas emissions. While fuel efficient vehicles come in a variety of fuel types, classes, and sizes, many new advanced technology vehicles debut on this year's annual list of top fuel economy performers. Fuel economy leaders within each vehicle category—from two-seaters to large SUVs—include widely available products such as conventional gasoline models and clean diesels.
Full story

Follow our AllardPPC BeSpoke blog here for the latest in • Social MarketingEco ProgramsPromotional ProductsPhilanthropic Marketing

Wednesday, November 16, 2011


The U.S. Department of Energy (DOE) today recognized four leading organizations for expanding the market for electricity produced from renewable energy sources during the 11th annual Green Power Leadership Awards in San Francisco, California. These organizations' innovative "green power" programs provide consumers with the opportunity to purchase clean energy from environmentally-preferred sources, such as wind and solar energy.
Organizations that offer and promote green power programs support an industry that creates thousands of jobs each year, making clean, renewable energy accessible and affordable to the homeowners and businesses they serve. DOE encourages the growth of these programs nationwide by selecting exemplary programs to receive Green Power Leadership Awards.

Thursday, November 10, 2011

Karenia brevis background concentrations

Yay, I've almost caught up with my postings! Water clarity is dramatically improving almost back to idyllic turquoise blue and Karenia brevis is only showing up in minimal concentrations. I guess I'd better find a clear water pic to be fair. Anyone have some good ones that I can use?



Southwest CoastKarenia brevis, the Florida Red Tide organism, was not detected at bloom concentrations in samples collected this week along the southwestern Florida coast. Background concentrations were observed alongshore of Charlotte County and background to very low concentrations were detected alongshore of Collier County. Karenia brevis was not detected in samples collected alongshore of Hillsborough, Pinellas, Manatee, Sarasota and Lee counties or offshore of the Florida Keys (Monroe County).
 
Northwest CoastKarenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Okaloosa, Levy and Citrus counties or offshore of Okaloosa County.
 
East CoastKarenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Dade County.

Wednesday, November 9, 2011

Mid week Red Tide update... almost gone



Karenia brevis, the Florida Red Tide organism, was not detected at bloom concentrations in samples collected this week along the southwestern Florida coast. Background concentrations were observed alongshore of Charlotte County and very low concentrations were found at one location alongshore of Collier County. Karenia brevis was not detected in samples collected alongshore of Hillsborough, Pinellas, and Sarasota counties.
 
No samples have been analyzed so far this week from the northwest coast of Florida or the east coast of Florida.

Tuesday, November 8, 2011

Red Tide in San Diego

I just saw this Tweet (AllardPPC) coming over with an article from the NY Times... I had no idea that San Diego has its own form of Red Tide!
Victoria Roberts

Q. Recently, at the San Diego ocean beach at night, we watched light emanating from every wave crest. News reports said it was caused by the red tide. How does it work?



A. The red tide in San Diego this fall was caused by a bloom of billions of a microscopic organism called a dinoflagellate, said Peter J. S. Franks, a professor at the Scripps Institution of Oceanography there.
“The particular species, Lingulodinium polyedrum, is bioluminescent — that is, it can make its own light,” Dr. Franks said.
“An enzyme, luciferase, and a substrate, luciferin, are held in tiny bags called vesicles inside the cell,” he said. “When the cell is jostled — for instance, by a breaking wave or a fish swimming by — the bags burst open, and the luciferin and luciferase mix, creating a flash of bluish light. When billions upon billions of these cells are stimulated simultaneously, the flash is bright enough to silhouette surfers on the waves at night.”
While most people saw a blue light, some reported it to be greenish, Dr. Franks said.
“The bioluminescence is thought to be a predator deterrent,” Dr. Franks said. “This could work in two ways. First, the predator might not like eating food that flashes in its mouth. Second, another predator might see the first predator all lit up and come over to eat that predator.”
C. CLAIBORNE RAY

FWC Florida Fish and Wildlife latest articles




We hope you enjoy the new articles and updates added to the MyFWC.com Web site in September and October.

New 

Florida Manatee Cold-related Unusual Mortality Event, January-April 2010
FWRI’s final report to the U.S. Fish and Wildlife Service for grant #40181AG037. http://publish.fwc.state.fl.us/media/1536184/2010_Manatee_Cold_related_UME_Final.pdf

Lake Surveys Collect Fishery Data
Anglers describe their fishing habits to aid biologists in researching and monitoring the recreational fisheries at Lakes Dora and Beauclair.

Researcher Spotlight: Jeff Gore
Small and vulnerable populations of mice and bats fascinate Jeff Gore, working from his home base in the FWC's Northwest Regional Office in Panama City.

Species Profile: Perdido Key Beach Mouse
This small mouse forages mostly on seeds and fruits of dune plants and occupies multiple burrows in the sands of a 15-mile island on the Gulf coast.

Peridinium quinquecorne is a nontoxic dinoflagellate that bloomed alongshore of southwest Florida in 2010.

Waterbird Colony Locator
Since the 1970s, the FWC has conducted statewide aerial surveys of waterbird colonies in Florida. The results aid in monitoring and conservation decisions. Scroll down to “Wading Bird Colonies – By Species” to search by species and location. http://atoll.floridamarine.org/Quickmaps/KMZ_download-habitats.htm

News                

2011 a banner year for 2 Florida sea turtle species

A record high for green turtle nests; a near-record for leatherbacks. 

Updates

Fish Kill Database Directory
Search the fish kill database for records of fish kills and fish abnormalities reported in Florida as far back as 1972.

HAB Publications
Scientists with the FWC's Fish and Wildlife Research Institute publish results of their research on harmful algae in books, journals, and other professional publications.

Index Nesting Beach Survey Totals (1989-2011)
Florida's Index Nesting Beach Survey records sea turtle nest counts on a standardized set of index beaches. Researchers use the annual survey to determine nesting trends.

Manatee Mortality
Search a summary manatee mortality database for information by county, cause of death, and date.

2011 Manatee Mortality
View the preliminary manatee mortality report and monthly manatee mortality data for 2011.

Monday, November 7, 2011

Red Tide.. good its diminishing



Southwest CoastThe Karenia brevis bloom, first reported last month in southwest Florida, was not detected this week. Background to low concentrations of K. brevis were measured offshore of Sanibel Island (Lee County) in waters identified by satellite images to have high algal biomass.  In other locations, K. brevis was not present or was present only at very low concentrations. 
Karenia brevis was not detected in water samples collected this week alongshore of Pinellas, Hillsborough, Manatee and Collier counties or offshore of Monroe County.    
 
Northwest CoastKarenia brevis, the Florida red tide organism, was not detected in a water sample collected this week alongshore of Dixie County.
 
East CoastNo samples were analyzed this week from the east coast of Florida. 
 

Saturday, November 5, 2011


Rob Wright of the N.E.S.T program who has been an excellent mentor and a wealth of advice for our Watershed project and Nina Powers are giving three WOW presentations next week as part of the November events.


Here’s the complete WOW events brochure that is on Science and Environment Council’s website:
November 8
Sarasota County Government – The Energy-Water Connection
Learn how you can conserve water at home and, as a result, conserve energy and resources and save money. This includes building and landscape water and energy conservation, rainwater harvesting, low-impact development and green infrastructure. November 8, 2–3 p.m., Gulf Gate Library, 7112 Curtiss Ave., Sarasota. Free to the public; no reservations required.
Wednesday, November 9
Sarasota County Government – Living on the Water’s Edge
No matter where you live, your yard is connected to the bay and Gulf. This program provides a guide to sustainable landscaping along ponds, streams, canals, bayfronts and seawalls. Learn how you can make a difference with bay-friendly plant selection, design and maintenance choices. November 9, noon–1 p.m., at Marie Selby Botanical Gardens, Cooley Theater, 811 South Palm Ave., Sarasota. Free to the public, no reservations required.
Thursday, November 10
Sarasota County – Living on the Water’s Edge
No matter where you live, your yard is connected to the bay and Gulf. This program provides a guide to sustainable landscaping along ponds, streams, canals, bayfronts and seawalls. Learn how you can make a difference with bay-friendly plant selection, design and maintenance choices. November 10, 2–3 p.m., North Port Library, 13800 S. Tamiami Trail, North Port. Free to the public; no reservations required.

for more information on this and future events go to AllardPPC • BeSpoke Blog

Wednesday, November 2, 2011

Red Tide update....

10.21.11 report, sorry everyone running a bit behind, but catching up rapidly. In our area we're still in the clear thank goodness!



Southwest CoastThe Karenia brevis bloom first reported three weeks ago in southwest Florida, currently extends alongshore of southern Sarasota County south to Lee County.  Medium concentrations of K. brevishave been reported alongshore of Charlotte County with very low to low concentrations reported alongshore of southern Sarasota County. Analysis of water samples also confirmed the presence ofK. brevis in Pine Island Sound (Lee County).  Although weather prevented offshore sampling by FWRI and other researchers, measurements from two autonomous underwater vehicles (AUV’s) deployed by Mote Marine Laboratory and USF’s College of Marine Science, found a patchy bloom between 10 and 50 km offshore of Charlotte and Lee counties. 
Karenia brevis was not detected in water samples collected this week alongshore of Pinellas, Hillsborough, Manatee and Collier counties.       
Bloom Boundary
This week, Karenia brevis abundance was greatest alongshore of Charlotte County. Widespread fish kills have been associated with this bloom and respiratory irritation is possible in and around the bloom areas.
Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Bay and Levy counties or offshore of Dixie County.
East Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week in the Indian River Lagoon (Brevard County). An ongoing microflagellate bloom continues in this area (first reported on 05/13/2011). 

ReAllocate launches new Google Earth site




ReAllocate launched their new Google Earth web site today with a world view of projects. The launch is in conjunction with Dr Mike North talk at the IEEE Humanitarian conference in Seattle

RA Worldwide projects resized 600
ReAllocate world view google map of projects

San Francisco, California, [October 25, 2011] – Dr. North will be delivering the closing call to action keynote speech at the upcoming IEEE Global Humanitarian Technology Conference in Seattle, WA on November 1


ReAllocate mission statement:
ReAllocate is a non-profit organization that leverages a volunteer network of high-level technologists, designers, and innovative thinkers to holistically address real-world problems. By dynamically assembling teams of world class talent, pairing them with issues faced in developing and disenfranchised parts of the world, and giving these professionals the structure, means, strategic partnerships, and funding necessary to address these issues, ReAllocate is capable of assessing a wide range of problems and executing innovative and effective solutions.

More upcoming blogs on some of these unique projects at  Allard PPC • BeSpoke Blog

Monday, October 31, 2011

Philanthropic Marketing works! Top questions and answers


Cause related marketing works... so how can you benefit your company, your employees and the community? Here's some of the top questions and answers, plus some insight to what we do. 

co-sponsored walk
Charitable de rigeur... everyone loves a T shirt! 
We act as a Facilitator working with the Charity and Corporate Sponsor (s) for a mutually beneficial outcome for ALL the Stakeholders 
  • We want to give the corporate sponsor all the right reasons to sponsor future events with the same Charity or Charities
  • Lets minimize the headaches: Our process is a seamless.  Your team doesn't become overwhelmed (particularly these days) managing the execution of the programme, its therefore cost effective.
  • Integrated Tools of Measurement: We provide state of art Social Marketing tools to evaluate the programme success for ultimate social media optimization, beneficial for increased traffic and conversation with your followers
  • Core values of the stakeholders are matched
  How does that benefit your company?
  • Strengthened Brand Image and Lift
  • Reputation Enhancement, building Credibility and Trust
  • Improved Customer Purchase Intentions; all the more reason to sponsor more events!!! Your Non Profit or Charity will love that too.
  • Programs contribute to long term value creation for all the Stakeholders, volunteers and the community 
  • CSR ( Corporate Social Responsibility ) it shows that your company is a valued, socially responsible citizen
  • Employee retention is increased. Employees value participation in their community and the company that supports these programs benefits too.
so whats not to like? Our passion is Coastal & Wetland Conservation and preserving our oceanic playground. What yours and how can you help? More on our programs, programmes and projects at Allard PPC • BeSpoke Blog

Friday, October 28, 2011

Lunchtime read... Ahhh, life as an Entrepreneur

One Website migration to HubSpot, Lion OS, IOS 5, .me to iCloud and ReAllocate.org....etc, etc, etc

So if anyone is wondering what the heck happened to my blogging regimen the last few weeks, here's my brief summary of events...  weeks of continual disruption in a good way, not that I'm complaining or anything as it been nothing but "good" and part and parcel of being an Entrepreneur which anyone of the same ilk would certainly know.

Throw in a couple of nights work through to 3 AM (yuk) on deadlines and time-sensitive projects of the past few weeks. Then fire up the old noggin on the ideas and creativity side helped numerous times by double shot Latte java and my local and recently found Black Gold haunt. Collaboration with colleagues paying their fair dues too. Hey life as a Entrepreneur right?

The past weeks have been ones of substantial transition...

One... after much deliberation and analysis we finally hooked up with HubSpot as a VAR Partner Agency to help clients with a tool kit for inbound marketing, we'll provide the "heavy lift" and process. Changes on our site for Allard PPC will reflect the transition as we go along in the continuous on-boarding process. Next on the agenda will be the "ramp-up" of our Promotional Products Company VRA and site tweaking and move to ecommerce if the back end developers ever get their act together by early next year, originally the updated shopping engine roll out was due early summer or so we were told. Kinda missed their mark!

Two: we've been working as an "Advisor" mostly around the Social Media Marketing and Philanthropy Marketing capacity to a relatively new and exceptional non-profit called ReAllocate based in San Fran California more on that story as it unfolds and it's certainly worth following with the work they do. A worthy series of causes which now more-so will be in the highlight. Their tag line says it all "World Class talent, Real World problems".

Dr Mike North will be making a speech at the IEEE conference next week so the deadlines have been tight, its a very satisfying effort though.
Actually on that same note, it was back to my passion yesterday addressing watershed issues when a Surfer friend and Landscape designer dropped in for a lunchtime chat to go over  a new local project that would enhance a local lake in another community with native plants in the first of several potential lake restoration projects. Now that really was music to my ears!

Three: made the move at last to Lion OS once version 10.7.2 came out. I like being on the "cutting edge, not bleeding edge" a saying that has previously served me well even when I consider myself to be an early adopter. Download was easy just took a good 2 hours plus on a really fast connection, I guess the servers were swamped though. Set up was easy and I have any issues, glad though I did my obligatory 90 day wait whilst everyone else did beta testing for me

Four: .me to iCloud somehow I ended up with two iCloud accounts (we've had numerous .me ones for eons), which left a couple of devices not talking to each other. Remedied by Apples service support which I can never recommend highly enough, they're nothing short of brilliant in my experience and "no" I'm not being sponsored by Apple, do like their stock though!

Five: iOS 5 easy, seamless. Cant wait for the iPhone 5, I hear the video and camera capability have improved immensely and apparently everyone loves Siri.

So normality and sanity returns, hence the return of my blog❕

Don't forget our Social Marketing and Philanthropy Marketing blog has moved to Allard PPC • BeSpoke blog 


Wednesday, October 19, 2011

eCommerce and Mobile

ecommerce is continually growing at a ever increasing rate according to some of the latest reports and mobile is becoming a larger component of this category as the figures show. Increasingly consumers and businesses will respond to a call-to-action almost instantaneously from their mobile device.

So how do you go about creating a strategic campaign and find the tools to make the campaign happen?
We'll discuss this and some of the campaigns we've created in future articles...



Please note our Social Media MarketingPhilanthropy Marketing Promotional Products and Eco Programs are moving to our "Bespoke Blog" on our Allard PPC website

Tuesday, October 18, 2011

Sarasota Salvage, Ringling College of Art Charities Event


The first event of a series of 6 Philanthropic Charity Events by Sarasota Architectural Salvage benefiting Ringling College of Art and Design.
an add note too... the articles for Social Media Marketing, Philanthropy Marketing, Eco Marketing and Promotional Products will be moving to our Allard PPC Be•spoke blog going "live" late during the week.
Our Green, Eco, Coastal Restoration, Red Tide issues etc will stay on this Blogger blog. Some articles of course will cross the dividing line. Give me feedback as we go along....

A small sampling





Early arrival, packed later
These events are FUN :) and a great networking opportunity. It's a chance to catch up on those faces you haven't seen for a while whilst browsing the eclectic mix of salvaged items suitable for re purposing which many of the local designers do. Its really interesting to hear their ideas and concepts when they see an article to be part of the design process for their clients. Of course you go shopping too!


Allard PPC was one of the sponsors and we managed to secure one of the first of the corporate sponsors for the December 8th event with the proceeds going to the non profit for the Child Protection Center we're also in the process of helping with social media marketing energizing corporate sponsorship and donations particularly when is already tied into charities they have or would like to support and tie in with their own strategic core beliefs. CSR at its best. For further information on future events GO HERE

Wednesday, October 12, 2011

Red Tide on the move

Two related Red Tide reports here and "Bummer" Red Tide is already doing the "Fish Kills" number. Fingers crossed that its brief as I understand there is likely to be a Paddle-Boarding event in the Palm Island vicinity in the not to distant future.

The bloom is heading south and so far we've been lucky in our neck-of-the-woods, although after being out on water today (and preferably staying out) the water quality didn't look that hot and I didn't want to spend to much time immersed in it either.

Is there any particular reason apart from rain fall and probably heavy nutrient load that its back? Let me know if anyone has any pertinent intel



10.12 report:


The Karenia brevis bloom first reported two weeks ago in southwest Florida, currently extends approximately 2 to 12 miles offshore of Charlotte and Lee counties from Gasparilla Pass south to Captiva, with the densest concentrations reported offshore of Cayo Costa. Analysis of water samples also confirmed the presence of K. brevis ranging from very low to medium concentrations in Pine Island Sound (Lee County). Widespread fish kills have been reported offshore in association with this bloom.
Karenia brevis was not detected in water samples collected this week alongshore of Pinellas, Hillsborough, Manatee, Sarasota and Collier counties or offshore of the Florida Keys (Monroe County).


The FWC 10.7 report


Southwest Coast
There is a bloom of Karenia brevis, the Florida red tide organism, along the southwest coast of Florida.  The bloom was first detected last week alongshore of Sarasota County and has since moved south.  Based on satellite images taken on October 6, the bloom was located outside of Charlotte Harbor, alongshore and offshore of Charlotte and Lee counties. Samples collected alongshore of southern Sarasota, Charlotte and Lee counties show concentrations ranging from not present to low, whereas samples collected offshore show concentrations ranging from low to medium.  The highest concentrations were detected in samples collected within the bloom patch approximately 3.8 miles southwest of Bocilla Island (Charlotte County) on October 5.

Bloom Boundary: This week, Karenia brevis abundance was greatest in the southern regions of southern Sarasota County, Charlotte and Lee Counties, consistent with the southward movement of the bloom.  Based on satellite images from October 6, the bloom extended approximately 15 miles offshore and 20 miles alongshore of Charlotte and Lee Counties.


Northwest Coast
Karenia brevis, the Florida red tide organism, was not detected in water samples collected this week alongshore of Walton, Bay and Levy counties or offshore of Taylor County.


East Coast
No samples were analyzed this week from the east coast of Florida.

Growing demand for PET Plastic

Well this is good news particularly if you think that its not that long ago PET would of probably ended up in the landfill or worse...


Posted by AllardPPC




By Mike Verespej | PLASTICS NEWS STAFF
Posted October 12, 2011
SONOMA, CALIF. (Oct. 12, 12 p.m. ET) -- After staying flat for two years, the volume of PET bottles recycled in the United States increased by 113 million pounds in 2010, pushing the recycling rate close to 30 percent for the first time since 1996.
The 2010 rate of 29.1 percent is up from a low of 19.6 percent in 2003, and is only 2.6 percentage points lower than the 31.7 percent rate in 1996.
It also marks the seventh straight year that the PET recycling rate has risen, according to the National Association for PET Container Resources in Sonoma, Calif., which released its post-consumer PET container recycling report Oct. 12.
The plastic recycling industry’s all-bottle recycling rate report — which includes numbers for high density polyethylene bottles and containers, the second most recycled plastic — is expected to be released by the Washington-based Association of Postconsumer Plastic Recyclers at its fall meeting in Charlotte this week.
NAPCOR said the total volume of PET bottles recycled increased from 1.444 billion pounds in 2009 to 1.557 billion pounds in 2010, with expanded bottle deposit programs in Oregon, Connecticut and New York accounting for almost half of the increase.
“If we hadn’t had the expansions in those three bottle deposit states, reclaimers would have had a rough time,” said Mike Schedler, technical director for NAPCOR.
NAPCOR said PET recycling also got a boost from higher sales, as the PET bottle market, in units, recovered to 2008 levels.
“The negative growth in PET bottles and jars sold in the U.S. ended [in 2010] with a rebound more robust than many anticipated,” according to the NAPCOR report. “All beverage categories posted positive growth with juice, juice drinks, and ready-to-drink tea leading the way with double-digit increases. Carbonated beverages also saw growth before tailing off during the last two months of the year.”
The amount of PET collected and recycled in 2010 exceeded the annual nameplate PET recycling capacity in the United States — and estimated 1.465 billion pounds at the end of 2010. But there’s still a wide gap between nameplate capacity and available material, as slightly more than 50 percent of the PET collected was exported, leaving U.S. reclaimers with an available domestic supply of just 776 million pounds.
And that supply shortage is likely to get even more pronounced moving into 2011, as both Custom Polymers PET LLC in Athens, Ala., and CarbonLite Industries LLC in Riverside, Calif., added 100 million pound PET wash lines in the past five months.
What’s more, CarbonLite plans to add a second 100 million pound-per-year line in either 2012 or 2013, and it is likely that Clear Path Recycling LLC will move forward sooner than later with its second 120 million pound PET wash line in Fayetteville, N.C., that was originally scheduled to come on stream this year.
“We are going to have more reclamation capacity than [pounds of] bottles collected” in 2011, Schedler said.
But that is not deterring investments in PET reclamation capacity.
“While forecasts of domestic capacity being in equilibrium with total PET collection by the end of 2010 fell short, additional investments continued to be made and announced,” said the NAPCOR report.
“The primary driver of these investments is the short supply of RPET [recycled PET] flake and pellets,” NAPCOR said.
“This has prompted end users that anticipate a long-term need for RPET supply to either quietly back new merchant reclaimers, or to do it themselves on the premise that they have a better chance of procuring and processing bales than they do chasing supply of merchant flake.”
And while purchases of recycled PET by China have stayed virtually the same, the new domestic capacity is creating a new dynamic in the PET bale market, NAPCOR said.
“Where Chinese buyers drove prices on the West Coast, domestic buyers were the price setters on the East Coast”—triggered by the need to procure material for the substantial new investments companies made in both new and existing” plants, said the NAPCOR report.
“Wellman, NURCC and Clear Path took material away that had in the past been bought by China,” Schedler said. “They will continue to be aggressive.”
What’s more, he believes that the CarbonLite plant in California — which began producing its initial recycled PET this month—will affect West Coast PET sales.
“I think what you are beginning to see is that we [the United States] can compete with China more favorably” in purchasing PET bales because of the new plants and the growing demand for recycled PET, Schedler said.
The continued expansions in capacity, despite the supply shortage of recycled PET, reflect the increasing use and demand for recycled PET, said the NAPCOR report.
Indeed, in 2010, the amount of recycled PET used in manufacturing increased by 7 percent and broke the 1-billion pound level for the first time, at 1.002 billion pounds. That’s nearly 43 percent more recycled PET than was used in manufacturing in 2001.
Fiber applications still remain the highest user of recycled PET, accounting for 38 percent of demand. But there has been significant growth in the past two years in the sheet market for packaging, and in food and beverage bottles.
Some 216 million pounds of recycled PET was used in food and beverage bottles in 2010, up from 141 million pounds in 2008. Demand from film and sheet applications more than doubled between 2006-2008 to 153 million pounds, and it now stands at 195 million pounds.
“This overhanging demand has created a dynamic that is both interesting and troubling,” the report said. “NAPCOR calculates that in order to meet RPET demand from publicly announced brand owner recycled content commitments — as well as current and projected demand from all other RPET applications — the PET bottle recycling rate would need to be at least 48 percent by 2013.”
“Up to this point,” the report continued, “the primary concerns of this industry — collection, design for recycling principles, and the use of recycled content — have been addressed voluntarily and inconsistently. The question is whether that sort of approach can support the current infrastructure and allow for the growth that will be necessary to make this a sustainable industry.”
This is the sixth year that NAPCOR, APR and the New York-based PET Resin Association have partnered to produce the annual PET recycling report.
Data for the report came from data generated internally at NAPCOR, PETRA and the International Bottled Water Association, as well as from surveys conducted by HDR Inc. and Moore Recycling Associates.