Thursday, January 20, 2011

Social Strategy, Measurable ROI is Key

The question of return on investment has always plagued social media marketers, but now that serious dollars are on the table for many companies, ROI will become a must-have. Strategists are taking a hard look inward as they evaluate their programs and turn to internal education to improve their efforts.

Maximise your Trade Show and Sponsorship attendance

TripBuilders award winning "Event Mobile"

Thursday, January 6, 2011

"Pay it forward" Collectable coin Fund Raisers

A great idea we recently came across!   "Pay It Forward" with a collectable coin...as a token of appreciation. These could be easily utilized in a CSR and/or Cause Sponsorship/Philanthropy project and would have significantly more value to the recipient than just a T Shirt and Mug.

The product lends itself to Fund Raising and Volunteer appreciation, Museums, Schools, Tournament Giveaways, City and State Agencies, Chambers of Commerce, Conferences and Trade Shows. These Tokens of Appreciation for their COLLECTIBILITY;  and they are a very affordable commemorative piece……and classy to-boot

Wednesday, January 5, 2011

Are the Mobile Marketing Trends scaring u? QR codes and more...

We're working on several projects at present which utilize QR codes for Interactive Mobile messaging and Reminder Notifications; then utilizing metrics for a fairly reasonable degree of validation of a campaigns effectiveness. I love new Technology and being able to show how effective a campaign can be. Of course we have a few other ideas too :)!

"Still in the clear" the FWC Red Tide update


No samples have been collected so far this week on the east coast of Florida.
 
In northwest Florida, Karenia brevis, the Florida red tide organism, was not detected in samples collected this week in Apalachicola Bay and St. Vincent Sound (Franklin County).
 
In southwest Florida, Karenia brevis was not detected in water samples collected this week alongshore of Sarasota and Collier counties or in Charlotte Harbor (Charlotte and Lee counties).
 
Sampling will continue this week, and complete results will be available in the next scheduled status report on Friday, January 7.

Online Video can and will reach the business audience

The sound and motion of video appeal to many web users, offering marketers a chance to reach them with messages as compelling as those on television. Even busy businesspeople want to watch video on the web, looking for information and recommendations