Insight for Geo's campaign decisions utilizing Groupon or LivingSocial
Both highly successful daily deal sites, Groupon and LivingSocial share similar business models and services, but the commonalities end there. Research suggests that the sites' geographic, demographic and advertising targets are quite different. Full Article
Both highly successful daily deal sites, Groupon and LivingSocial share similar business models and services, but the commonalities end there. Research suggests that the sites' geographic, demographic and advertising targets are quite different. Full Article
No comments:
Post a Comment