Corona interested in a pilot project? Corona CMO Talks Social and Mobile Marketing

Corona, interested in a pilot Strategic Community Investment Program beneficial to Beaches, Parks and Community? Most of the elements are already in place and we're looking for a sponsor or sponsors. Could tie-in very nicely :) The program could be easily emulated in geo's throughout the country and utilize Social Media Channels

article via Chief Social Marketer and Patricia Odell

If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years. n May, a major retail promotion, “Corona Beach Getaway,” sweepstakes set the stage for the summer program with codes placed on bottles and cans of Corona and hidden in packages distributed across the country. Phase two, “Find Your Beach” kicked off with TV spots, but focuses on a new Facebook page and mobile program. 

Jim Sabia, chief marketing officer for Corona parent Crown Imports, talks about the importance of social media in the Corona campaign.

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Hands Across the Sand Siesta Key tomorrow

Heads up for tomorrow..

State and National link:
http://www.handsacrossthesand.com/?utm_source=Suncoast+Surfrider+Chapter+List&utm_campaign=f86dc4d80e-ISD_and_HATS_reminder6_20_2011&utm_medium=email
On June 25th at 12:00 PM in corresponding time zones, people around the world will join hands on beaches and in cities for the second annual Hands Across The Sand to oppose expanded offshore drilling and call for clean energy solutions for a sustainable planet.
Hands Across The Sand is a movement made of people of all walks of life and crosses all borders and political affiliations. It is about supporting the advancement of clean energy sources that will sustain our planet. This movement is not about politics; it is about protecting coastal economies,
oceans, marine wildlife and fisheries from the threats of expanded offshore drilling and the accidents associated with this.
Hands Across The Sand participants are joining hands on June 25th to say NO to offshore oil drilling and YES to clean energy. We are joining hands to implore leaders and decision makers to end the United States’ dependence on oil and coal and embrace a clean energy future for a sustainable planet.
STEP 1
Go to the beach at 11 AM in your time zone for one hour, rain or shine.
STEP 2
Join hands for 15 minutes at 12:00 PM in your time zone forming lines in the sand against oil drilling in your coastal waters. Yes to clean energy.
STEP 3
Leave only your footprints.
Siesta Key was just selected as the worlds most beautiful beach. Let's keep it that way!