Corporate Community Investment Strategies continue their momentum which is soooo good to see. The latest Trendwatching Brief gives a pretty good overview of why corporate can become the "Good Community Citizen" and in the process give their brand lift. Authenticity and Transparency are most certainly key and in particular one client we are present working with, we are applying social media and analytics to help prove the benefits. There are many other intangible benefits let alone employee satisfaction of working with a company that already 'walks-the-walk".
Interestingly though this client has applied their "Corporate Good" over the years and has built an extended history unwittingly beneficial for the new era of corporate business
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