Philanthropic Marketing works! Top questions and answers

Cause related marketing works... so how can you benefit your company, your employees and the community? Here's some of the top questions and answers, plus some insight to what we do. 

Charitable de rigeur... everyone loves a T shirt! 

We act as a Facilitator working with the Charity and Corporate Sponsor (s) for a mutually beneficial outcome for ALL the Stakeholders 

• We want to give the corporate sponsor all the right reasons to sponsor future events with the same Charity or Charities
• Lets minimize the headaches: Our process is a seamless.  Your team doesn't become overwhelmed (particularly these days) managing the execution of the programme, its therefore cost effective.
• Integrated Tools of Measurement: We provide state of art Social Marketing tools to evaluate the programme success for ultimate social media optimization, beneficial for increased traffic and conversation with your followers
• Core values of the stakeholders are matched

  How does that benefit your company?

• Strengthened Brand Image and Lift
• Reputation Enhancement, building Credibility and Trust
• Improved Customer Purchase Intentions; all the more reason to sponsor more events!!! Your Non Profit or Charity will love that too.
• Programs contribute to long term value creation for all the Stakeholders, volunteers and the community 
• CSR ( Corporate Social Responsibility ) it shows that your company is a valued, socially responsible citizen
• Employee retention is increased. Employees value participation in their community and the company that supports these programs benefits too.

so whats not to like? Our passion is Coastal & Wetland Conservation and preserving our oceanic playground. What yours and how can you help? More on our programs, programmes and projects at Allard PPC • BeSpoke Blog

Corona interested in a pilot project? Corona CMO Talks Social and Mobile Marketing

Corona, interested in a pilot Strategic Community Investment Program beneficial to Beaches, Parks and Community? Most of the elements are already in place and we're looking for a sponsor or sponsors. Could tie-in very nicely :) The program could be easily emulated in geo's throughout the country and utilize Social Media Channels

article via Chief Social Marketer and Patricia Odell

If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years. n May, a major retail promotion, “Corona Beach Getaway,” sweepstakes set the stage for the summer program with codes placed on bottles and cans of Corona and hidden in packages distributed across the country. Phase two, “Find Your Beach” kicked off with TV spots, but focuses on a new Facebook page and mobile program. 

Jim Sabia, chief marketing officer for Corona parent Crown Imports, talks about the importance of social media in the Corona campaign.

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