Corona, interested in a pilot Strategic Community Investment Program beneficial to Beaches, Parks and Community? Most of the elements are already in place and we're looking for a sponsor or sponsors. Could tie-in very nicely :) The program could be easily emulated in geo's throughout the country and utilize Social Media Channels
article via Chief Social Marketer and Patricia Odell
If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years. n May, a major retail promotion, “Corona Beach Getaway,” sweepstakes set the stage for the summer program with codes placed on bottles and cans of Corona and hidden in packages distributed across the country. Phase two, “Find Your Beach” kicked off with TV spots, but focuses on a new Facebook page and mobile program.
article via Chief Social Marketer and Patricia Odell
Jim Sabia, chief marketing officer for Corona parent Crown Imports, talks about the importance of social media in the Corona campaign.
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