eCommerce and Mobile

ecommerce is continually growing at a ever increasing rate according to some of the latest reports and mobile is becoming a larger component of this category as the figures show. Increasingly consumers and businesses will respond to a call-to-action almost instantaneously from their mobile device.

So how do you go about creating a strategic campaign and find the tools to make the campaign happen?
We'll discuss this and some of the campaigns we've created in future articles...

Please note our Social Media Marketing • Philanthropy Marketing • Promotional Products and Eco Programs are moving to our "Bespoke Blog" on our Allard PPC website

Size matters! QR code that is

Home Office

Home Office brief:   on another note after seeing the worlds largest  QR code. Did ever scan that code that links to nowhere? Earlier this year I was at a Trade Show where a manufacturer with an impressive and albeit a very expensive booth had integrated a large number of QR code displays.

Slight problem though QR code didn't launch to any URL! Kinda defeats the purpose do you think?

Its also a missed opportunity to have QR code campaign on print or digital format that doesn't have any form of metrics. So how are you going to know how well that program of yours really worked, let alone eliminate the waste and fine-tune the next campaign with some segmentation?

How about size? Will everyones Reader read the code? 1.25" x 1.25" should be the minimum. Smaller sizes can work but why take the chance?

One other tip... get that preproduction proof to ensure the code even works, then before you go to production.... ensure the manufacturer has tested the imprinted code.

Mobile Ad Spend

A new eMarketer forecast estimates mobile ad spending in the US will reach $1.23 billion this year, a 65% increase over 2010. As smartphone and mobile web adoption continues, spending will rise by double digits each year through 2015, with formats like search and display taking share from SMS.
Full Article

Mobile Ads racking up gains

Mobile Ads are becoming a must have as part of the social media marketing mix....

article via emarketer: Examination of telecom online display ads reveals that certain placements and banner sizes deliver higher engagement and conversion rates than others. Mobile ads in particular achieve six times the performance of standard browser-based display ads.Full Article