Mobile Ad Spend

A new eMarketer forecast estimates mobile ad spending in the US will reach $1.23 billion this year, a 65% increase over 2010. As smartphone and mobile web adoption continues, spending will rise by double digits each year through 2015, with formats like search and display taking share from SMS.
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Sponsorship and Video increasing role in Ad Spending

A new eMarketer report explores the display ad buying landscape and what media buyers must do to craft an efficient and effective campaign. Full Article