A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.
Part of the appeal of social media for the brand is that cyclists can access it on the go. "I don't know what it is about the core demographic, but they generally have a higher income and are more educated and tech savvy," says Ryan French, director of inside sales and global customer service operations. "They're very active in social media and highly influential."
Part of the appeal of social media for the brand is that cyclists can access it on the go. "I don't know what it is about the core demographic, but they generally have a higher income and are more educated and tech savvy," says Ryan French, director of inside sales and global customer service operations. "They're very active in social media and highly influential."
By Beth Negus Viveiros
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