QR and AR

Quick tip...ensure the QR code imprint has been verified for readability at the supplier and that it will launch to the intended URL, size is important too. We've seen numerous cases when they weren't readable and it depends on the reader, we like Quickmark. Whats next (its already here)... AR Augmented Reality, its worth a Google and check out iButterfly while your at it, it will put a smile on your face.

Unless you live under a rock, it’s likely by now you’ve seen a QR code. They’re in magazines, newspapers, business cards, on t-shirts, store windows, billboards, and even ice cream containers.  As the latest trend in integrated marketing communications, QR codes bridge the gap between the online and offline world.

The implementation process is pretty simple:  marketers put a QR code on an object, i.e., magazine advertisement, and a user scans it with a smart phone.  In order to read the QR code, a phone must have a QR code reader, which can be downloaded free from an app store (Android devices are starting to come with QR code readers). The phone’s camera decodes the QR code and takes the appropriate action, e.g., directs to a mobile website.

QR codes are popping up everywhere and consumers are catching on to the concept.  Fifty-seven percent of Facebook users have scanned a QR code, according to a recent study. Most QR codes simply link to the company’s mobile website, but others are starting to think outside of the box. This is definitely a trend to watch, as it couples very well with mobile commerce

So what are some unique ways companies are using QR codes? Here are some I’ve seen lately:

• Skinny Cow started putting them on the tops of ice cream containers to direct consumers to enter a sweepstakes.
• AMC (movie theaters) has a great implementation for customers to scan QR codes on signs in the theater to order gift cards. 
•  L’Occitane incorporated a QR code into its recent direct mail campaign instructing recipients to scan the code to receive a coupon.

What’s next for QR codes? Perhaps companies will consider stronger calls to action, direct links to “Like” a Facebook page, buy product, or link to join a public messaging group. If you’re interested in making your own, try this QR code generator:http://qrcode.kaywa.com/.


Source:  Julia Cantor authors the blog All Things Social, which explores social media applications and trends, Boston social & tech events, and serves as training for new social media users.   Cantor is a Boston-based marketing communications specialist with a deep interest in all things social. You can “Friend,” “Follow” and connect with her on Facebook, Twitter, LinkedIn, FriendFeed, Citysearch, Plancast, Upcoming, Foursquare, Brazen Careerist, Foodspotting, WEGO Health, FoodBuzz, Dailybooth, and by the time you read this, likely a few more.